Museum of Brands
Photo: Own work — CC BY-SA 4.0, via Wikimedia Commons
The Museum of Brands showcases over 12,000 items from the Robert Opie Collection, offering a nostalgic journey through 200 years of consumer culture, advertising, and packaging design.
Planning your visit
Robert Opie began collecting packaging as a teenager in 1963 after noticing that nobody kept the wrappers, and the Museum of Brands holds over 12,000 items from what became one of the more remarkable accumulations in Britain.
The Time Tunnel is the format: a corridor running chronologically from the Victorian period to the present, densely packed with the packets, tins, magazines, toys and advertising of each decade in sequence. Walking it produces a peculiar effect — the material is so ordinary that it triggers memory more directly than any exhibition of significant objects could.
It functions as social history by other means. Rationing, wartime austerity, the arrival of convenience food, the shift in how women were addressed by advertisers, the design language of successive decades: all of it is legible in the packaging.
It sits in Notting Hill with a garden attached. Allow ninety minutes. Bookable options include skip-the-line tickets. Current availability is shown below.
Before you book
Where is Museum of Brands?
Museum of Brands is in London, United Kingdom. The map on this page marks its exact location.
How long should I allow for Museum of Brands?
Allow ninety minutes. That is the time the collection itself takes at an unhurried pace, before any queue.
What are the opening hours of Museum of Brands?
Monday – Saturday 10:00 - 17:00 Sunday 11:00 - 17:00. Hours change on public holidays, so check the official site before travelling.
Do I need to book Museum of Brands in advance?
Skip-the-line entry is worth booking ahead here: the saving is the queue, which is exactly what sells out.
