Juventus Museum
Photo: Own work — CC BY-SA 4.0, via Wikimedia Commons
The Juventus Museum, inaugurated in 2012, showcases the club’s history through trophies, memorabilia, and interactive exhibits, offering an immersive experience for visitors.
Planning your visit
The Juventus Museum sits at the Allianz Stadium in Turin, and it covers the most successful club in Italian football — a record number of league titles, two European Cups, and a hold on the national imagination that is genuinely divisive, since Juventus is supported and resented across the whole country rather than only in its own city.
The museum handles the trophies, shirts, boots and multimedia expected of the format, with a Hall of Fame covering the players who defined successive eras from Sívori and Platini to Del Piero and Buffon. Two episodes give it more weight than a standard club museum: the Heysel disaster of 1985, when 39 people died before the European Cup final against Liverpool, and the Calciopoli scandal of 2006 that saw the club stripped of titles and relegated. Both are addressed rather than skipped.
Most visitors combine the museum with the stadium tour covering the dressing rooms, tunnel and pitchside.
The Allianz Stadium is outside the centre, reachable by tram. Allow two hours for both. The main booking is an entry ticket. Current availability is listed below.
Before you book
Where is Juventus Museum?
Juventus Museum is in Turin, Italy. The map on this page marks its exact location.
How long should I allow for Juventus Museum?
Allow two hours for both. That is the time the collection itself takes at an unhurried pace, before any queue.
What are the opening hours of Juventus Museum?
Friday 9.30 - 18.30. Hours change on public holidays, so check the official site before travelling.
Do I need to book Juventus Museum in advance?
Tickets can be bought on the door at quiet times, but booking ahead fixes the date and avoids the queue at busy ones. Live availability is shown on this page.
