Located in Florence’s historic center, the Toy and Pinocchio Museum showcases over 2,500 original toys and artifacts, including dolls, trains, robots, and Pinocchio memorabilia, spanning three centuries of history.

Planning your visit

Pinocchio is Tuscan. Carlo Collodi wrote the story in Florence in 1881, serialising it in a children's paper, and the character became the most translated Italian book in the world — considerably darker in the original than in the Disney version, with the cricket killed in chapter four and the puppet hanged from an oak tree in what was meant to be the ending.

The museum holds over 2,500 toys and artefacts across three centuries: dolls, tin toys, model trains, robots, games and Pinocchio material tracing the character's reproduction across editions, films and merchandise.

The collection is dense and nostalgic rather than analytically arranged, and it works well with children while carrying real material history for adults.

It sits in the historic centre. Collodi, the village that gave the author his pen name, has a separate Pinocchio park about an hour away.

Allow an hour. The main booking is an entrance ticket. Current availability is listed below.

Tickets for Toy and Pinocchio Museum

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Before you book

Where is Toy and Pinocchio Museum?

Toy and Pinocchio Museum is in Florence, Italy.

How long should I allow for Toy and Pinocchio Museum?

Allow an hour. That is the time the collection itself takes at an unhurried pace, before any queue.

Do I need to book Toy and Pinocchio Museum in advance?

Tickets can be bought on the door at quiet times, but booking ahead fixes the date and avoids the queue at busy ones. Live availability is shown on this page.